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  1. 000 Research Domain
  2. 003 Department of Information Technology and Human Factors
  3. 00304 Academic Paper

Human augmentation technology as a driver of enhanced service experiences

https://aist.repo.nii.ac.jp/records/2003430
https://aist.repo.nii.ac.jp/records/2003430
b8d8eda9-9e8b-4752-8f3c-b323b945e168
Name / File License Actions
Service_Experience_Book_Chapter_watanabe_AAM.pdf Service_Experience_Book_Chapter_watanabe_AAM.pdf (257 KB)
Item type AIST Metadata(journal article)(1)
PubDate 2026-03-12
Title
Title Human augmentation technology as a driver of enhanced service experiences
Language en
Description
Description Type Abstract
Description The application of human augmentation technology (HAT), such as virtual reality, avatar robots, and multimodal sensors, is increasing on service frontlines. To ensure effective use, it is important to take a holistic view of HAT’s role and impact in service encounters. Therefore, this chapter discusses the concept of ‘HAT for service encounters’ and its potential impact on service experiences. Based on a review of existing HAT and frontline service technology studies, a working definition of HAT for service encounters is provided to highlight HAT’s role in enhancing service experiences. A categorical scheme is also introduced to provide an overview of the impacts of different types of HAT (sensory, cognitive, physical, and social) on service encounters and HAT users (frontline employees/customers). This chapter contributes to the theoretical understanding of HAT for service encounters in service research, and its implementation in the service industry.
Language en
Author (Creator) name Watanabe, Kentaro

× Watanabe, Kentaro (代表著者)

ORCID 0000-0002-0284-4982

ja 渡辺, 健太郎(Personal)
産業技術総合研究所

en Watanabe, Kentaro(Personal)
National Institute of Advanced Industrial Science and Technology (AIST)

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Ho, Quang Bach

× Ho, Quang Bach (著者)

ORCID 0000-0003-0254-1348

ja 鳳, クァンバック(Personal)
産業技術総合研究所

en Ho, Quang Bach(Personal)
National Institute of Advanced Industrial Science and Technology (AIST)

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Access Rights
Access Rights open access
Access Rights URI http://purl.org/coar/access_right/c_abf2
Terms of Use
Rights This is a draft chapter. The final version is available in Handbook of Service Experience edited by Kristensson, P., Witell, L., Zaki, M., published in 2025, Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781035300198.00022
Language en
Keyword
Language ja
Subject Scheme Other
Subject 人間拡張技術
Keyword
Language ja
Subject Scheme Other
Subject サービス体験
Keyword
Language ja
Subject Scheme Other
Subject フロントラインサービス技術
Keyword
Language ja
Subject Scheme Other
Subject サービスエンカウンター
Keyword
Language ja
Subject Scheme Other
Subject フロントライン従業員
Keyword
Language en
Subject Scheme Other
Subject human augmentation technology
Keyword
Language en
Subject Scheme Other
Subject service experience
Keyword
Language en
Subject Scheme Other
Subject frontline service technology
Keyword
Language en
Subject Scheme Other
Subject service encounter
Keyword
Language en
Subject Scheme Other
Subject frontline employees
Publisher
Publisher Edward Elgar Publishing Ltd.
Language en
Date
Date 2026-03-12
Date Type Issued
Language
Language eng
Resource Type
Resource Type Identifier http://purl.org/coar/resource_type/c_6501
Resource Type journal article
Version Type
Version Type AM
Version Type Resource http://purl.org/coar/version/c_ab4af688f83e57aa
Relation
Relation Type isVersionOf
Identifier Type DOI
Related Identifier https://doi.org/10.4337/9781035300198.00022
Source Title
Source Title Handbook of Service Experience
Language en
Page Start
Start Page 191
Page End
End Page 203
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